Social Media Recruiting is Top Method for Company Hiring

Social Media Recruiting is Top Method for Company Hiring

No more of these photos on your social media sites, it could cost you a job!

According to Jobvite, (leading recruiting platform for the social web), 2/3 of companies now recruit via Facebook, over one half use Twitter and almost all companies are using LinkedIn to find employees. That’s a whole lot of recruiting going on in the social media space.

According to Jobvite’s recent annual survey, social recruiting has become an essential HR practice.

92% of U.S. companies are using social media networks and media to find talent this year. This is up from 78% five years ago. LinkedIn remains the number one choice for company recruiters, but Facebook and Twitter are being used more frequently than in the past to find job candidates.  It’s time to clean up your Facebook and Twitter pages; no more close up’s of your lobster dinner or looking like you’ve consumed five martinis!

These social media sites are now the number one resource for hiring  for entry to middle level employees. Another trend in hiring is through referrals from current employees. It’s much easier now to share a job opening to your network than in the past. Jobvite estimates that roughly 65% of companies seek to increase employee participation in recruiting by offering referral bonuses with many offering more than $1000 per hired job candidate.

Conducted in June, Jobvite’s Social Recruiting Survey 2012 polled more than 1,000 human resources and recruitment professionals on their social recruiting activities and intentions. Now in its fifth year, the survey has revealed social recruiting usage trends since 2008, providing insights into how popular it has become, who is using it effectively and the results social recruiting produces.

Here are some of their findings:

Employers like Professional Organizations but Frown on Drinking and Bad Grammar   

Nearly 3 out of 4 hiring managers and recruiters check candidates’ social profiles – 48% always do so, even if they are not provided. New to the 2012 Social Recruiting Survey, Jobvite asked for their reactions to various types of profile content to see what recruiters like and don’t like to see.

  • 80% of respondents reacted positively to seeing memberships to professional organizations, while 2/3 likes to see volunteering or donating to a nonprofit.
  • Content that recruiters especially frown on includes references to using illegal drugs (78% negative) and posts of a sexual nature (67% negative).
  • Profanity in posts and tweets garnered a 61% negative reaction, and almost half (47%) reacted negatively to posts about alcohol consumption.
  • Worse than drinking, grammar or spelling mistakes on social profiles saw a 54% negative reaction.
  • However, recruiters and hiring managers tend to be neutral in their reactions to political opinions (62% neutral) and religious posts (53% neutral).

Social Recruiting Delivers Tremendous Hiring Results

Social Recruiting gained momentum because of results. It’s an effective way to take a comprehensive look at a large candidate pool and quickly bring in high-quality talent.

  • More than 7 out of 10 employers have successfully hired a candidate through social media (73%). This is up from 63% in 2011 and 58% in 2010.
  • Of those social hires, 89% of respondents have hired from LinkedIn, 25% through Facebook and 15% through Twitter.
  • Since implementing social recruiting, almost half (49%) received more candidates to choose from.
  • More than 4 out of 10 (43%) say the quality of applicants has improved.
  • 1/3 of respondents see more employee referrals, which tend to lead to the most valuable hires.
  • 20% reported it takes less time to hire when using social recruiting.

“The rise in social recruiting has allowed both candidates and employers an easier way to find the best match,” said Dan Finnigan, president and CEO of Jobvite. “We continue to see social recruiting gain popularity because it is more efficient than the days of sifting through a haystack of resumes. It also increases quality referral hires, which our own data on Jobvite proves are hired faster and last longer.”

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  • Now, if they could just do something about that awful Taleo software...

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