With so many people in a job transition and/or career change, they are beginning to use LinkedIn as their “go-to” site for business networking. Facebook, has been the place for the past few years to connect, but it is a crowded space with almost billion users. We have all but given up on keeping a close network of friends on this site and have focused on the number of people, rather than the quality of contacts.
Linkedin, the business social media site, has always been my favorite. It is the place to showcase your experience and talents on-line where content is king, not photos! Setting up a great profile on this site will open up your world to a host of contacts that can help you further your career.
The big mistake people make when using this site is to let anyone who asks them to connect into their social network. This is a huge mistake. It’s not about gaining a large audience of people that don’t know us. It’s all about connecting with the right people for what we do in our lives.
When someone asks to join your network, ask yourself why? You need to protect your network of people on LinkedIn from others that just want to mass market their product to your database. It happens all of the time. People will use you to get to others on the site. They don’t even ask you for an introduction, they just ask to be connected to you, so they can reach a person of interest.
LinkedIn should be used as your exclusive database of people that can help you further your career. This is not a numbers game. Be selective of who you add to your LinkedIn site. You have no obligation to let anyone into your network that offers no value to you. Less is more when it comes to contacts on LinkedIn. Don’t let people take advantage of you and your database.