The Facts on Social Media Recruiting

The Facts on Social Media Recruiting


Social media sites lead the way in finding jobs. Social media and referrals top all other categories for Increased Investment. Almost 2/3 of employers have now made successful hires through social networks, and a majority of companies plan to invest more in social recruiting in the coming year.

Here are some facts presented by Jobvite, a leading recruiting platform for the social web.

  • 64% of survey respondents have hired through social networks in 2011, vs. 58% in 2010.
  • 55% will increase their budgets for social recruiting and 30% for referrals, while only 16% will spend more on job boards.
  • Survey respondents continue to rank referrals as the most highly rated source for candidate quality.
  • Jobvite Index data confirms this quality assessment: 1 in 10 referral candidates are hired compared to 1 in 100 general applicants.

Different hires come from different places:

  • 2 of the top 5 jobs shared on social networks are tech-related:#1 engineering,#2 sales,#3 IT,#4 marketing and #5 customer service.
  • For IT jobs, referrals are shared socially on LinkedIn far more than the average of all job types. 63% of referrals happen on LinkedIn, 18% Facebook and 17% Twitter.
  • For engineering jobs, LinkedIn still leads for referrals but Facebook and Twitter get more action. 55% on LinkedIn, 22% Facebook and 23% Twitter.
  • The average breakdown of job referrals: 52% LinkedIn, 24% Facebook and 24% Twitter.


·         The Jobvite Social Recruiting Survey (

·         The  Jobvite Index (

Jobvite is the leading recruiting platform for the social web. Today's fastest-growing companies use software solutions from Jobvite to target the right talent and build the best teams. Jobvite is a complete, modular Software-as-a-Service (SaaS) platform which can optimize the speed, cost-effectiveness and ease of recruiting for any company. For more information, visit http://


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