Where Will the Jobs Be in 2011?

Where Will the Jobs Be in 2011?


Our economy is expected to remain slugglish next year with unemployment anticipated to be about 9.5%.  2 out of 3 housing experts feel as if we have hit a bottom in real estate values this year though there are still a high number of foreclosures, even in the luxury home market.  It appears that many of the people with the cash who are able to buy these homes are still waiting for a better deal.  I anticipate that 2011 is going to be another rough year for the job market.  Many economists are saying that we will have the worst post-recession job recovery in U.S. history.


So where are the jobs?  First of all there are jobs, but not necessarily in areas that you are educated in or have experience.  This concept is here to stay.  What you are currently trained to do may not be something you can get a job doing, at least in this job market.  This is the reality that many job seekers will have to accept.  There are just not enough jobs in popular areas like teaching, marketing, advertising, accounting, finance, construction, human resources and customer service.


This is the time in your career to learn new skills by going back for education in the growth areas.  It's the time to volunteer and/or intern in these areas to build your network to get a job in your new career.  If you are on unemployment you need to treat your benefits as free money with no interest to help cover your living expenses while you get what you need to survive your career.  It's all about being flexible and learning new skills to keep up with the demand in the marketplace.


The trends in hiring in 2011 and in the foreseeable future are as follows:


1. Healthcare will remain to be an area that will see growth as many of the baby boomers are beginning to age.  This group has money and assets, though many lost some of their savings in the down turn in the stock market and the value of their real estate and may never recoup their losses.  Yet, they will need healthcare services, as do their parents, who due to better medication and care are living longer.  Many of them need home healthcare and many will be in Assisted Living and Nursing Homes.  Nurses, nurse's aides and caregivers are in demand.


2. Social Media experts are the rage as personal and business branding continues to remain a focus as they attempt to standout in all the internet "clutter".  Facebook, YouTube and LinkedIn are changing the way we develop an audience to build a brand that reaches a large audience, with minimal cost.  Effectively advertising on Google and other less known search engines is an area that job hunters with an expertise in marketing, branding, and technology will be benefit.  It's where the work is in marketing and is still fairly new as a career sector.  All companies, whether they are small or large, will need to get into this space to survive in business.  Online content will be a huge area for growth as our population continues to get their news, information and entertainment online.


3. Technology is picking up with companies hiring more IT contract workers for updating their date's computer systems to stay competitive. The jobs are in hardware for contract work as in programmers and Database Engineers.  Selling software applications for wireless devices B-B is also hot right now and will continue as more applications are developed for the smart phones and Notebook computers, with Apple's I-pad leading the way.


Other areas that remain in demand are the pet market, where dog walkers, trainers, breeders, and groomers appear to be doing okay.  The need for coal miners has replaced construction as coal still remains a relatively inexpensive energy alternative.  Selling health insurance is also a growth area since Obama passed the law that everyone needs to be covered.


Jobs in real estate will be dead except for property management which many brokers are going to work for to survive this recent recession.  There's still too much inventory in all sectors for the market to absorb, consequently construction jobs will be scarce.  Though my friends in architecture tell me that they are getting busier doing project evaluations for both the private and public sector; this is where real estate starts, so this is good news.


My advice is to keep learning the right skills for the job market by watching for longer term trends for employment.  Stay focused on your career goals and stay informed by reading the abundant economic data available.  Keep meeting people by networking for potential opportunities. Preserverence and flexilitiy are key in surviving your career.



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