MLS and Adidas Re-Up 'til 2018 for $200 Million

The big MLS story making the rounds today is that Adidas and MLS have agreed to extend their current sponsorship agreement until 2018 to the tune of $200 million dollars. 

That is not only a good sign in terms of the viability of MLS for sponsors and advertisers but it's also a step in the re-introduction of the MLS Reserve Division.  Adidas' commitment to player development in conjunction with MLS apparently played a part in the negotiations. 

Also interesting to note that the Sports Business Journal story estimates that MLS merchandise has risen to $300 million annually. 

Filed under: 2010 Regular Season

Tags: Adidas, MLS

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  • US Soccer has re-signed Bob Bradley to a new 4 year deal.

    http://www.ussoccer.com/News/Mens-National-Team/2010/08/US-Soccer-and-Bob-Bradley-Agree-to-Contract-Extension.aspx

    I like Bradley as a coach but I was hoping for a different approach in 2014.

  • In reply to cesba:

    I thought for sure Jurgen Klinsmann would had been the guy for that job. He is proven and he is a winner.

  • In reply to cesba:

    Gulati shows again his penchant for bold risk taking to further the cause of american soccer!

  • Sam's thoughts on the Seattle match
    http://www.mlssoccer.com/news/article/fire-breaking-down-heartbreaker-seattle

  • After watching the replay from two different angles, Montero may have been offsides on the first goal
    http://www.mlssoccer.com/matchcenter-recap/monteros-late-goal-gives-sounders-vital-victory
    It was pretty close......

  • In reply to cesba:

    Fire didn't deserve their penalty, and they got the correct result for how they played.

  • In reply to cesba:

    With all the money that mls brings in, and fairly big crowds for the most part, why is the quality of play so much lower than leagues especially those with similar crowds. The salary cap needs to be increased if the mls is going to keep it's talent and improve. Losing star players like Chris Rolfe and Kenny Cooper to a Danish league and the German second division is not a good thing.

  • In reply to fire1020:

    I don't think the gap in quality of play is as wide as some people think. Surely, they are well below the likes of the big teams in the biggest leagues but I dare you to watch a West Brom v Blackpool match without switching the channel. I still believe MLS sides can compete with the lower half of the Prem and definitely the Championship in England.

    Keeping the likes of players like Rolfe and Cooper is something that the league needs to figure out. The salary cap will increase in larger numbers eventually (it will increase by 5% each of the next 4 years) but it's easy to forget sometimes that the league is only 14 years old.

  • In reply to cesba:

    I'd much prefer slow growth and ultimate success than trying to grow too fast and having the league fold. Their patience will pay off in the end, imo.

  • In reply to cesba:

    Totally separate comment. Caught the 2d half of Kyle Martino's show last night. What a waste of time. Susan Sarandon's daughter first mentioned how honored she was to meet Jack Kervorkian (?), then admitted she didn't know anything about soccer and finally interviewed her mom about mom's ping pong bar. Later Tameris was interviewing the guy from "machete". Bring back Eric and Nick and save this drivel for, um I don't know, never.

  • In reply to oliotya:

    I caught the show as well. I couldn't agree more. Why are Susan Sarandon and the Machete guy on a soccer show? Awful.

  • In reply to oliotya:

    I don't think that if you tried to create a show that sucks that you could come up with a worse piece of garbage than this show. It was OK for 10 minutes when Martino and Costigan talked about soccer news. The rest was utter crap. What I can't understand is how the producers of this show cannot see, after three installments, how awful this is and not make some changes.

  • In reply to ggorecki:

    I take it you didn't like the Sarandon playing bags segment?

    The rotating designated email readers are also quite bad. The only redeeming aspect of the program was Martino and Costigan actually talking about soccer.

  • In reply to cesba:

    No I didn't. I'm glad I Tivo'd this show so I only wasted about 5 minutes of my life scanning through this. About the same time I spend scanning through SportsNite to see a glimpse of the team.

  • In reply to ggorecki:

    Guatemala plays El Salvador next Tuesday in Washington. Both Marco Pappa and Deris Umanzor have been called in for their respective national teams. It was expected that Pappa might not be available for the Fire's game the day after on 9/8 but now Sam is reporting that Pappa won't be available Saturday against LA in order to report to Guatemala camp.

  • In reply to cesba:

    Guatemala plays Nicaragua on Sept 4 in Florida and El Salvador on Sept 7 in Washington. I would doubt that Pappa is available for any more than sub duty on 9/8, if at all.

    El Salvador also plays Honduras on Sept 4 in LA, so Umanzor will not be available Saturday either.

  • In reply to cesba:

    Can a club team keep a player from reporting to a national team camp? It seems that with the situation the Fire are in you would want your best players available, especially when the international fixtures are just friendlies.

  • In reply to dustbin:

    Clubs are obliged to release their players for FIFA international dates, which these are.

    Of course the player could always decline the invite, such as Estonia's Joel Lindpere just did in order to play for the Red Bulls.

  • In reply to dustbin:

    Sam's notes from training today...
    http://www.mlssoccer.com/news/article/fire-report-empty-roster-slot-may-go-unfilled

    Ristic, Seattle substitutions, and Thorrington hurt again?

  • In reply to dustbin:

    Any chance the adidas agreement will help make the authentic road jersey (with the flag on the side) available to fans? I've been trying to buy one from the FO since the preseason...

  • In reply to firefan06:

    Have you tried the Fan relations dept.?

  • In reply to cesba:

    just kidding

  • In reply to ggorecki:

    whew,,,,,all boxed up

  • In reply to ggorecki:

    you're gonna owe me a beer

  • In reply to bert:

    Lol....you got it.

  • Next week they are actually going to air what Martino called a "Best Of" show. Some jokes simply write themselves.

    I'm thinking an hour of Fred Mitchell would be better.

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