Let me preface this post by first stating that I don't believe that it is the media's (i.e. television, radio, and newspapers) responsibility to help promote or advance a certain product or sport by providing advertising or discussion for a product that does not necessarily advance their business. Especially if said product is not a paid advertiser of any of the aforementioned media outlets. It is also not the media's responsibility to dissuade or attempt to dissuade consumers from patronizing a certain product or sport regardless of its status as an advertiser.
Now, on to my soap box......
I'm a huge sports fan. Along with the Fire I also support the Cubs, the Bears, the Blackhawks, and the Bulls. Like many children growing up in
Traditional local sports media, specifically the local sports radio talkers discuss and dissect every detail and move made by the Bears, Cubs, White Sox, Bulls, and Blackhawks. More often than not the radio hosts/commentators are fairly knowledgeable and can discuss each organization and related sport intelligently with callers and columnists who cover each team. Soccer and the Fire is largely ignored on the two major sports radio talkers in Chicago (WSCR 670 and ESPN 1000). This fact alone does not bother me since I realize that the typical WSCR or ESPN radio host knows little to nothing about the sport or the local team so any discussion initiated by them would result in something akin to listening to me try to answer a question about Middle Eastern politics. I know there's a problem in the
That leads me to the motivation for this post. I've been a regular listener of both sports stations for years. I even find some of the hosts entertaining, knowledgeable and well versed on most topics involving the 4 major sports (or at least the 4 major sports as they would have you believe-football, baseball, basketball, and hockey). Last Friday while listening to the Boers and Bernstein afternoon show on WSCR I happened to catch an interview being conducted on the air with Chicago Rush head coach Mike Hohensee. There was nothing particularly enlightening about the interview and it was over fairly quickly. At the end of the interview, Dan Bernstein closed the discussion by saying, and I'm paraphrasing here, "Arena football is fun to watch. Everybody should try and get out to see a game. It's a good family atmosphere and a good time". I have no problem with any of that since the Chicago Rush likely spent a considerable amount of money to advertise on the Score by sponsoring their regular sports updates throughout the week.
What I do take exception to is something that continues to disgust me about the local sports media in general and that radio program in particular. Last season during the months of July and August the Fire, as they occasionally do, purchased advertising time on WSCR and sponsored the sports updates during the Boers and Bernstein show along with other shows throughout the day. On July 27 and again on July 28, I heard Fire advertisements being ridiculed and dismissed as irrelevant WHILE BEING READ on the air. This of course set me off and motivated me to send the following email to WSCR management.