Chicago  +  Fashion = Fashionably Second


Well.... the truth of it may be we’re more like Chicago is fashionably sixth or seventh.... (and according to GQ I think we’re more like fashionably WORST) but never the less, this blog is meant to be a fun, slightly voyeuristic, look at Chicago’s Fashion Industry and Chicagoan’s Style.

The goal  is to keep the content light, but interesting, with(GASP) occasionally useful information.

Questions. Compliments. Donations. all can be sent to



"Chicagoans like to hedge descriptions of their style with, "It's not New York, and it's not LA..." It's self-conscious Midwestern. Lucky for them, harsh 11 ½-month winters serve to excuse a look that screams third-coast-insecurity: The Parka Pierogi. Ingredients: Blown-out Nikes; torn cargoes; favorite novelty T-shirt; Bears/Bulls/Blackhawks hoodie—all wrapped up in a totally nondescript parka. Are those things municipal-issue?"—Robert Fischer, GQ June 2011