Content marketing plans should allocate more time to engage others in social networks and focus on publishing and distribution of organic content. Thank Google for making digital marketing easier in 2013. Recent search engine algorithm updates at Google are helping level the playing field so Main Street businesses are more competitive in Internet marketing. The main components of online marketing plans are the same; however, the increase in the role of social media reflects changes in how consumers research information, goods, and professional service providers.
Search engine algorithm updates and the professionals who analyze their impact have good news for social media marketers. Sites with frequent original content earn more attention from the search engine robots that keep track of our content to deliver it to others who search for it using keywords. Most people keyword search for a named company or person. When a results pages shows several returns for the named subject, the person searching is likely to judge the credibility of the subject.
Social media communication. A diverse set of topics.
Social media content topics: personal thoughts, product advertising and marketing, entertainment, and information and research. Many social network users keep in touch with friends and colleagues while also reading recent news headlines. News networks are not the only influencers online, editorial and opinion content influences readers. Since more consumers choose to find their news in comfortable and controlled settings such as social networks, strong marketing plans embrace social media strategy.
Be relevant. Talk about current events.
Are you concerned your friends do not find your content interesting? The challenge: make your content relevant to your reader. Assume your social network audience is a diverse group of people you know through your personal and business associations. If you can identify a general demographic profile of the members of your social network, then make a list of commonalities. Most of your social network are commonly interested in X, so when there is an opportunity to talk about X, if you have relevant comments, then offer them, and if they relate back to your profession you can show your expertise.
Showing people examples of your profession through comments on current affairs and news is the easiest way to market yourself and your brand. Free samples help others learn more about what you offer. By using a topic of current discussion, your comments, based on your profession can enter the conversation and if readers stop to consider what you have to say, those readers are more likely to remember you next time. People do business with others they know, like, and trust.
Engage your audience when you publish content.
When you write a blog article and promote it in your social networks, the search engine robots take note of link activity. If you share an article on Facebook, for example, and a dozen of your friends “like,” “comment,” and/or “share” your content, the search engine robots learn that there is third party activity surrounding the content. When the net result is a boost in your website (to the extent your blog is parked there), the search engines are more likely to offer your site in response to consumer keyword searches.
To encourage comments and activity, publish your content and links with leading questions and titles that are more likely to earn comments and measurable responses to your content. Do not post and run. Remember that there are real people on the other end of comments and posts. A best practice is to respond, even if only to acknowledge, another’s thoughts on the content you shared in your network. Through commenting and responsive activity we feel a connection with others we engage in social media networks.