Posts tagged "Social Media"

Social Media Report Card: The over/under on The Fifty/50

Social Media Report Card: The over/under on The Fifty/50
What do Chicago and prison have in common? There’s no shortage of bars. (Sorry, couldn’t resist.) So how does one local watering hole stand out from the crowd? Social media. Like many businesses, bars have taken the Twitterverse to better connect with current and potential patrons. The always busy sports bar The Fifty/50 is among... Read more »

Social Media Report Card: CTA on the right track?

Social Media Report Card: CTA on the right track?
The Chicago Transit Authority made its tweeting debut this past Monday. Now, I realize it would be unfair to critique an account that hasn’t even seen a full week yet, but I found myself surprisingly impressed with the new social media presence. And how often can one say something like that about public transportation in... Read more »

EOC spotlight on: Erin Meyer, Tribune tweeter

EOC spotlight on: Erin Meyer, Tribune tweeter
With the Occupy Chicago protests in full effect at Jackson and LaSalle last night, the Tribune sent one of their own to the scene for coverage. Not a columnist, or photographer, or WGN anchor (though surely they were there). I’m talking about Erin Meyer, a Trib reporter whose objective yesterday was to live-tweet the event. When... Read more »
Advertisement:

Social Media Report Card: Orbitz sends the competition packing

Social Media Report Card: Orbitz sends the competition packing
If your business revolves around sending people on vacation, your work is half done in the social media world. No company attracts the online fans like  travel: give away enough trips and you’ll see your fan and follower numbers increase with minimal effort. But what makes Orbitz, the Chicago-based all-in-one travel site stand out  from... Read more »

Social media report card: putting the Wow in Bao

Social media report card: putting the Wow in Bao
Social media marketing does several things that traditional marketing can’t: Engage Interact in real time Have a personality BaoMouth, the tweeting “voice” of Wow Bao, hits all three. Below, we pin point where the Bao gets the”Wow” and where we think they could do even more: *Jen says* Thumbs up Wow Bao is a relatively... Read more »

Social media report card: Katie and Jen? Grade us in the Downtown Dash!

Social media report card: Katie and Jen? Grade us in the Downtown Dash!
You were expecting a critique. We’re sorry Chicago, not this week. But before you give us a ‘Fail Whale’, know that it’s so we can be even better. Because this week, we’re stepping out from behind our laptops and onto the streets of Chicago to put our money, or in this case, tweets, where our... Read more »
Advertisement:

Social media report card: Chicago Sun-Times

Social media report card: Chicago Sun-Times
As the digital age advances, journalism outlets really have two options: Join it or close up shop. The Chicago Sun-Times serves as a prime example of old school rolling with the changes. Below, see what the Times is doing right in our social media book, and where we’re left wanting. Katie says *Thumbs up* Although... Read more »

Thoughts on the Interrupters: Is documentary filmmaking journalism?

Thoughts on the Interrupters: Is documentary filmmaking journalism?
I saw The Interrupters Friday at the Gene Siskel Film Center, a powerful film that I am still turning over in my head. Among the many thoughts I had while watching it was: can documentary filmmaking be considered a form of journalism? I think so… And for now, I’m not even going to attempt to answer... Read more »

Social Media Report Card: Comcastic?

Social Media Report Card: Comcastic?
If you’re reading this from your own internet, there’s a good chance it’s being brought to you by Comcast. One of the leading providers of cable, internet, and phone in the Chicago area, the company is well-recognized amongst customers and non-customers alike. Comcast may do things right in the Twitter world, but we couldn’t help... Read more »
Advertisement:

Social media report card: Dominos' "WOW" factor

Social media report card: Dominos' "WOW" factor
The world of pizza delivery is not an under-served one. In Chicago, you can’t turn a corner or page in the phone book without happening upon a place to get your pie fix. (Let’s just pretend people still use the phone book.) So in a market where your product is anything but unique, how do... Read more »