Posts tagged "Social media criticism"

Social Media Report Card: The over/under on The Fifty/50

Social Media Report Card: The over/under on The Fifty/50
What do Chicago and prison have in common? There’s no shortage of bars. (Sorry, couldn’t resist.) So how does one local watering hole stand out from the crowd? Social media. Like many businesses, bars have taken the Twitterverse to better connect with current and potential patrons. The always busy sports bar The Fifty/50 is among... Read more »

Social Media Report Card: Orbitz sends the competition packing

Social Media Report Card: Orbitz sends the competition packing
If your business revolves around sending people on vacation, your work is half done in the social media world. No company attracts the online fans like  travel: give away enough trips and you’ll see your fan and follower numbers increase with minimal effort. But what makes Orbitz, the Chicago-based all-in-one travel site stand out  from... Read more »

Social media report card: putting the Wow in Bao

Social media report card: putting the Wow in Bao
Social media marketing does several things that traditional marketing can’t: Engage Interact in real time Have a personality BaoMouth, the tweeting “voice” of Wow Bao, hits all three. Below, we pin point where the Bao gets the”Wow” and where we think they could do even more: *Jen says* Thumbs up Wow Bao is a relatively... Read more »
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Social media report card: Dominos' "WOW" factor

Social media report card: Dominos' "WOW" factor
The world of pizza delivery is not an under-served one. In Chicago, you can’t turn a corner or page in the phone book without happening upon a place to get your pie fix. (Let’s just pretend people still use the phone book.) So in a market where your product is anything but unique, how do... Read more »