Posts in category "Uncategorized"

People With Passion: Andrew Barber

People With Passion: Andrew Barber
A People with Passion series Chicago journalism November 4, 2011: Andrew Barber In the 14th installment of Jack M Silverstein’s Chicago journalism People With Passion series, Fake Shore Drive founder Andrew Barber tells the story of how he created his iconic blog. - - - One day, it was October of ’07, I just kind... Read more »

Social Media Report Card: The over/under on The Fifty/50

Social Media Report Card: The over/under on The Fifty/50
What do Chicago and prison have in common? There’s no shortage of bars. (Sorry, couldn’t resist.) So how does one local watering hole stand out from the crowd? Social media. Like many businesses, bars have taken the Twitterverse to better connect with current and potential patrons. The always busy sports bar The Fifty/50 is among... Read more »

Social Media Report Card: CTA on the right track?

Social Media Report Card: CTA on the right track?
The Chicago Transit Authority made its tweeting debut this past Monday. Now, I realize it would be unfair to critique an account that hasn’t even seen a full week yet, but I found myself surprisingly impressed with the new social media presence. And how often can one say something like that about public transportation in... Read more »
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Social Media Report Card: Everyone loves their Shweddy Balls?

Social Media Report Card: Everyone loves their Shweddy Balls?
The drive-through is so last decade. These days, the restaurant comes to you. In Chicago, The Meatyballs Mobile, aka @FossFoodTrucks, aka “the ballsiest concept anywhere”, is at the front of the food truck convoy. Below, see what the mobile restaurant does to stay on the ball. *Katie says* Thumbs up I have to appreciate a... Read more »

Social Media Report Card: Orbitz sends the competition packing

Social Media Report Card: Orbitz sends the competition packing
If your business revolves around sending people on vacation, your work is half done in the social media world. No company attracts the online fans like  travel: give away enough trips and you’ll see your fan and follower numbers increase with minimal effort. But what makes Orbitz, the Chicago-based all-in-one travel site stand out  from... Read more »

Sports Writing Spotlight: Telander on Englewood and Murray Park

Sports Writing Spotlight: Telander on Englewood and Murray Park
On Tuesday, Chicago Bulls point guard and the NBA’s reigning-youngest-ever MVP Derrick Rose, along with Powerade unveiled renovated courts at Murray Park in Englewood, Chicago. The park is the the childhood playground of Rose, located less than two blocks from where the 22-year-old grew up. The significance of the park in a neighborhood that is still... Read more »
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Who to turn to for coverage on the Bears

Who to turn to for coverage on the Bears
If the past two Sundays are any indication, it’s going to be a season filled with ups and downs for the Chicago Bears. To keep you informed of the best coverage of the team, here are some sportswriters who you should turn to for all Bears-related information. I picked each writer because each does a... Read more »

Social media report card: putting the Wow in Bao

Social media report card: putting the Wow in Bao
Social media marketing does several things that traditional marketing can’t: Engage Interact in real time Have a personality BaoMouth, the tweeting “voice” of Wow Bao, hits all three. Below, we pin point where the Bao gets the”Wow” and where we think they could do even more: *Jen says* Thumbs up Wow Bao is a relatively... Read more »

Social media report card: Katie and Jen? Grade us in the Downtown Dash!

Social media report card: Katie and Jen? Grade us in the Downtown Dash!
You were expecting a critique. We’re sorry Chicago, not this week. But before you give us a ‘Fail Whale’, know that it’s so we can be even better. Because this week, we’re stepping out from behind our laptops and onto the streets of Chicago to put our money, or in this case, tweets, where our... Read more »
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Social media report card: Chicago Sun-Times

Social media report card: Chicago Sun-Times
As the digital age advances, journalism outlets really have two options: Join it or close up shop. The Chicago Sun-Times serves as a prime example of old school rolling with the changes. Below, see what the Times is doing right in our social media book, and where we’re left wanting. Katie says *Thumbs up* Although... Read more »
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