Category: Social Media

Social media report card: Katie and Jen? Grade us in the Downtown Dash!

Social media report card: Katie and Jen? Grade us in the Downtown Dash!
You were expecting a critique. We’re sorry Chicago, not this week. But before you give us a ‘Fail Whale’, know that it’s so we can be even better. Because this week, we’re stepping out from behind our laptops and onto the streets of Chicago to put our money, or in this case, tweets, where our... Read more »

Social media report card: Chicago Sun-Times

Social media report card: Chicago Sun-Times
As the digital age advances, journalism outlets really have two options: Join it or close up shop. The Chicago Sun-Times serves as a prime example of old school rolling with the changes. Below, see what the Times is doing right in our social media book, and where we’re left wanting. Katie says *Thumbs up* Although... Read more »

Goodbye RedEye?

Goodbye RedEye?
I remember last week when @djintel tweeted how much of a waste the RedEye weekend edition is, and I agreed. I also remember when the RedEye came out, how cool I thought it was, and how horrible I thought the Red Streak was. The Tribune Company wooed me with the idea that there was a newspaper made... Read more »
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Social Media Report Card: Comcastic?

Social Media Report Card: Comcastic?
If you’re reading this from your own internet, there’s a good chance it’s being brought to you by Comcast. One of the leading providers of cable, internet, and phone in the Chicago area, the company is well-recognized amongst customers and non-customers alike. Comcast may do things right in the Twitter world, but we couldn’t help... Read more »

Social media report card: Dominos' "WOW" factor

Social media report card: Dominos' "WOW" factor
The world of pizza delivery is not an under-served one. In Chicago, you can’t turn a corner or page in the phone book without happening upon a place to get your pie fix. (Let’s just pretend people still use the phone book.) So in a market where your product is anything but unique, how do... Read more »

Beware the social media "experts": an Eye on Chi Intro

Beware the social media "experts": an Eye on Chi Intro
‘Expert’ is a relative term. The first person to ever perform brain surgery was called an expert. We can all agree (fortunately) that such an experience level would not be given the same label today. So I’m leery of those who so freely dub themselves social media “experts.” It’s a title I myself have not... Read more »
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Heaven is a newspaper: My love of Chicago sportswriting

Heaven is a newspaper: My love of Chicago sportswriting
“It’s just a game.” Sports fans have all heard this at some point and time in their life. That phrase is probably as nerve-wrecking to them as watching their favorite team have every single chance imaginable to close a game out, but ultimately fail, losing in frustrating manner. The people who use the saying –... Read more »