Posts in category "Social Media"

Social Media Report Card: The over/under on The Fifty/50

Social Media Report Card: The over/under on The Fifty/50
What do Chicago and prison have in common? There’s no shortage of bars. (Sorry, couldn’t resist.) So how does one local watering hole stand out from the crowd? Social media. Like many businesses, bars have taken the Twitterverse to better connect with current and potential patrons. The always busy sports bar The Fifty/50 is among... Read more »

Social Media Report Card: CTA on the right track?

Social Media Report Card: CTA on the right track?
The Chicago Transit Authority made its tweeting debut this past Monday. Now, I realize it would be unfair to critique an account that hasn’t even seen a full week yet, but I found myself surprisingly impressed with the new social media presence. And how often can one say something like that about public transportation in... Read more »

The Goose is NOT Loose: Social Media Report Card

Today I looked a little closer at the Goose Island Brewery and inevitably the dual locations they have that serve us food as well as brews. If you have not tried a Matilda or Sophie, please get to it as soon as possible. Thumbs up Interesting thing about Goose Island, they have three separate Twitter... Read more »
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The 5 best things about Twitter

The 5 best things about Twitter
Two years or so ago, I was told Twitter was the next great internet craze, and I should get an account immediately. Not one to bow to peer pressure, I waited a day,  and then signed up. And, like many others since, I “tweeted” once, didn’t get it at all, and walked away. That was roughly 20,000... Read more »

Social Media Report Card: Everyone loves their Shweddy Balls?

Social Media Report Card: Everyone loves their Shweddy Balls?
The drive-through is so last decade. These days, the restaurant comes to you. In Chicago, The Meatyballs Mobile, aka @FossFoodTrucks, aka “the ballsiest concept anywhere”, is at the front of the food truck convoy. Below, see what the mobile restaurant does to stay on the ball. *Katie says* Thumbs up I have to appreciate a... Read more »

EOC spotlight on: Erin Meyer, Tribune tweeter

EOC spotlight on: Erin Meyer, Tribune tweeter
With the Occupy Chicago protests in full effect at Jackson and LaSalle last night, the Tribune sent one of their own to the scene for coverage. Not a columnist, or photographer, or WGN anchor (though surely they were there). I’m talking about Erin Meyer, a Trib reporter whose objective yesterday was to live-tweet the event. When... Read more »
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Social Media Report Card: Orbitz sends the competition packing

Social Media Report Card: Orbitz sends the competition packing
If your business revolves around sending people on vacation, your work is half done in the social media world. No company attracts the online fans like  travel: give away enough trips and you’ll see your fan and follower numbers increase with minimal effort. But what makes Orbitz, the Chicago-based all-in-one travel site stand out  from... Read more »

Social Media Report Card: Ranking The Colonel

Social Media Report Card: Ranking The Colonel
The keys to successful social media presence usually include showing some personality, being conversational, and having at least a hint of a sense of humor. So how does a newspaper, whose content does not normally lend itself to the above, join in? They create a mascot. Bring in The Chicago Tribune’s @ColonelTribune, the humanized (or... Read more »

Social media report card: "Like" the new Facebook?

Social media report card: "Like" the new Facebook?
            There are two things one can be certain of in this world: 1.)    We will all eventually die 2.)    Facebook will change every 3 months From the chatter in my Twitter and Facebook feed, the latter seems to be a more upsetting reality. While we normally pull out a... Read more »
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Social media report card: putting the Wow in Bao

Social media report card: putting the Wow in Bao
Social media marketing does several things that traditional marketing can’t: Engage Interact in real time Have a personality BaoMouth, the tweeting “voice” of Wow Bao, hits all three. Below, we pin point where the Bao gets the”Wow” and where we think they could do even more: *Jen says* Thumbs up Wow Bao is a relatively... Read more »
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