Goodbye RedEye?

Goodbye RedEye?

I remember last week when @djintel tweeted how much of a waste the RedEye weekend edition is, and I agreed. I also remember when the RedEye came out, how cool I thought it was, and how horrible I thought the Red Streak was.

The Tribune Company wooed me with the idea that there was a newspaper made just for me. Yet over the years my attention to the paper has diminished. These days I only pick up the RedEye when it’s sitting next to me on the bus, discarded by its previous reader.

Maybe when I turned 30 and fell out of the RedEye’s target demographic something in me changed. Either way, the end of the RedEye Weekend is definitely warranted and definitely a sign of changing times.

I always hated walking around Wicker Park kicking through the rolled up weekend edition on the ground. C'est la vie.

The last RedEye Weekend will be delivered on Sept 3rd. Here’s what Chicago has to say:

Rich L. wrote: How about ending RedEye all together? It is "McPaper." Mindless Entertainment fluff, restaurant reviews and show listings for the under 30 generation and no substance or real content. What is the point when the Tribune for grown-ups is what adults should be reading?

James L. wrote: I shamefully receive the Weekend RedEye just for the coupons and early edition of the sales ads. I guess the Tribune caught on. This shows the new management is sharp.

Thomas P. wrote: Targeting the digitally savy youth demographic with newsprint is counterproductive to begin with, no?

Dane K. wrote: good riddance, my building has 12 tenants but for some reason every weekend there's a pile of about 20 that just sit there until monday when they get thrown into the garbage.

Read more about the RedEye Weekend discontinuation here: http://www.chicagobusiness.com/article/20110822/NEWS06/110829991/tribune-to-end-weekend-redeye-edition#ixzz1Vs1SS71j

Dorothy Claybourne is a corporate business woman, entrepreneur, and independent artist working in Chicago.

Comments

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  • The RedEye (and the Red Streak for as long as it lasted to combat the RedEye) was basically an attempt to get the ADD generation to look at a publication that was aggregated with the main paper's circulation statistics (which explains Dane's observation). IIRC, attempts to charge for it failed. There were a few new things in the RedEye, such as their CTA reporter (which made three for the Tribune), but not much.

    Thomas P's point is well taken, plus, for entertainment listings, there are also The Reader and the A-V section of The Onion. The Onion's news section was also probably more credible.

  • In reply to jack:

    Thanks for the comment and lol @ 'The Onion's news section was also probably more credible.'

  • Blah blah blah. RedEye is wildly successful and doesn't claim to be more than what it is, light reading for commuters. Not to mention I'm laughing my ass off that you're writing about credibility when you misspelled definitely two different ways in the same sentence.

  • I would be more concerned if the RedEye KEPT their weekend edition; a large company assessing reality and making decisions around it is not a negative. Like stated above, the fact is: the times, they are a changin'. Instead of throwing money into method of business that just doesn't return, they can now dedicate resources to where people are actually going to want it: online. (And handed to them on the train for their ride to work.)

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