I remember last week when @djintel tweeted how much of a waste the RedEye weekend edition is, and I agreed. I also remember when the RedEye came out, how cool I thought it was, and how horrible I thought the Red Streak was.
The Tribune Company wooed me with the idea that there was a newspaper made just for me. Yet over the years my attention to the paper has diminished. These days I only pick up the RedEye when it’s sitting next to me on the bus, discarded by its previous reader.
Maybe when I turned 30 and fell out of the RedEye’s target demographic something in me changed. Either way, the end of the RedEye Weekend is definitely warranted and definitely a sign of changing times.
I always hated walking around Wicker Park kicking through the rolled up weekend edition on the ground. C'est la vie.
The last RedEye Weekend will be delivered on Sept 3rd. Here’s what Chicago has to say:
Rich L. wrote: How about ending RedEye all together? It is "McPaper." Mindless Entertainment fluff, restaurant reviews and show listings for the under 30 generation and no substance or real content. What is the point when the Tribune for grown-ups is what adults should be reading?
James L. wrote: I shamefully receive the Weekend RedEye just for the coupons and early edition of the sales ads. I guess the Tribune caught on. This shows the new management is sharp.
Thomas P. wrote: Targeting the digitally savy youth demographic with newsprint is counterproductive to begin with, no?
Dane K. wrote: good riddance, my building has 12 tenants but for some reason every weekend there's a pile of about 20 that just sit there until monday when they get thrown into the garbage.
Read more about the RedEye Weekend discontinuation here: http://www.chicagobusiness.com/article/20110822/NEWS06/110829991/tribune-to-end-weekend-redeye-edition#ixzz1Vs1SS71j
Dorothy Claybourne is a corporate business woman, entrepreneur, and independent artist working in Chicago.