“TV rots the brain” is an old phrase that’s been used for years. I would make the case that too much of anything can "rot the brain". However, in the world of special events, a good dose of television can be inspiring.
I’m a big fan of using the ol’ boob tube to help generate new ideas, stay on the pulse of current events and to provide a “who’s who” list in and around the City. If paying close enough attention, television can do a very good job of identifying event trends and potential sponsors.
The Golden Globe Awards was a perfect example of how television can be a great place for emerging event professionals to develop their craft. In fact, the award show season is an excellent places to hone in on some very basic event planning skills as well as seek inspiration for planning events down the road.
Sunday night’s Golden Globes offered these nuggets of event production knowledge:
#1 – The timing was way off. It took far too long for many award recipients to get to the stage. The winner was announced; a song began to play and as the award recipient was half way up to the stage it ended and there was either awkward silence or another song would start playing. Either re-arrange the seating or have category nominees waiting in the wings. But this business of walking a mile from the back of the room to the stage was clearly a bad plan.
#2 –The Golden Globe Award dinner menu consisted of braised short rib, sea trout, grilled eggplant and a mango dessert. I’ve noticed braised short rib showing up on many event menus lately, perhaps it’s time to move on to the next trend?
#3 – The Cosmopolitan Hotel in Las Vegas had a very cool commercial run about half way through the Golden Globes. This hotelier is constantly coming up with new spots that are clever and interesting. They truly make you want to go to Vegas. Check it out here if you haven’t seen it. http://www.youtube.com/watch?v=LCeDi-d5CRg
#4 – Two word acceptance speeches tend to get tweeted out immediately. Perhaps all award recipients should be challenged with only being allowed two word acceptance speeches … sans the obscenity? Maybe not. Swear words on television are still fun.
#5 – Engage, engage, engage the secondary and tertiary audiences with the use of social media. All of the award shows are missing golden (no pun intended) opportunities to create interesting, creative and meaningful touch points with its secondary audience watching television and its tertiary audience only paying attention to social media. It’s not a secret that watching award shows with Twitter is way more fun. Event producers need to come up with even more interesting ways of engagement.
As award show season is in full force I suggest that special attention is paid to the details of the show and think about all of the cool things being done as inspiration.
What colors are predominantly being used as decor?
What advertisers are promoting new products?
What music seems to get the crowd on its feet or at least wake them up?
How is social media responding to the event / production?
How can any of this be used in the next event that you have the opportunity to produce?
The use of television for inspiration is an excellent strategy as long as it’s clear that the show is being watched for a purpose ... and only slightly used to“veg out”.
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