The Macallan Manor, Arriving in Chicago This October!

The Macallan Manor, Arriving in Chicago This October!
(Photo from Macallan)

SCOTCH BRAND REINVENTS MULTI-SENSORY WHISKY TASTING EXPERIENCE, HITTING CITIES ACROSS AMERICA THIS FALL

(Photo from Macallan)

 

 

 

 

 

 

Macallan, the world's most admired single malt Scotch Whisky, announces a new event series; The Macallan Manor. Macallan is reinventing whisky tasting! The event series embarks on a 3 month tour across nine major U.S cities this fall which include our home; Chicago on October 17 & 18

The Macallan Manor transforms historic, old-world manors into luxury, first-class tasting experiences, blending the sensorial with storytelling and converting new consumers to Scotch whisky fans. The event series kicks off in New York in early September and concludes in Los Angeles in November. Guests will journey through four immersive worlds, each a unique experience created around one of The Macallan’s whisky expressions, pairing set design with storytelling and multi-sensory experiments to delve into each of the five senses. Expect one-of-a-kind tastings paired with delicious foods. Guests can expect an unusual food menu - featuring edible clouds for starters - masterfully paired with The Macallan and designed to stimulate and intensify an already premium whisky-tasting experience!

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“We are reaching a new group of consumers around the U.S. with the goal to inspire and transform them into fans of The Macallan while giving them a never-seen-before, sensorial, educational and interactive experience,” said Samantha Leotta, Brand Director of The Macallan in the Americas. “We are excited to partner with Adam Aleksander Presents on this enchanting, highly experiential event series, marrying the experiential arts with the best single malt whisky in the world.”

“The Macallan has given us wings to create our largest production to date,” said event designer Adam Aleksander. “We’re building impossible things; 7 rooms on 2 tracks, sculpting trees, making sensory machines and more, taking experiential to the next level. The idea for this event was inspired by travel from a journey I took through in 2017. Utilizing adventure theory, at The Macallan Manor small groups will move through the four rooms together. We put the quality of guest experience at number one and we hope this comes through when guests join us for the experience.”

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To apply for an invitation to The Macallan Manor and for more information, visit themacallanmanor.com. The fall schedule for The Macallan Manor event series is as follows:

New York

September 11, September 12, September 13

The Down Town Association

Boston

September 20, September 21

The Algonquin Club

Miami

September 26, September 27

M Building

Austin

October 2, October 3

Texas Federation of Women’s Clubs

Denver

October 11, October 12

University Club

Chicago

October 17, October 18

International Museum of Surgical Science

Washington, D.C.

October 23, October 24

Arts Club of Washington

Atlanta

October 30, October 31

Callanwolde Fine Arts Center

Los Angeles

November 6, November 8

Greystone Mansion

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