Celebrating 50 Years of Fashion; The Limited 50th Anniversary Celebration

Celebrating 50 Years of Fashion; The Limited 50th Anniversary Celebration
The Limited's Senior Vice President of Design Elliot Staples & TV personality Corri McFadden. (photo from Weber Shandwick)

If only we could all age as gracefully; still looking super chic, The Limited celebrated their 50th Anniversary in Chicago on October 24th and Estrella Modas was invited!! The event was held at the fab Water Tower Place on Michigan Avenue, thanks to the votes of many devoted Chicago shoppers (they had an open voting on where to hold the celebration and the Water Tower won).

Limited Brand CEO, Diane Ellis, and the senior vice president of design, Elliot Staples, were in attendance as well as Chicago TV personality Corri McFadden. Probably the most well known to the general public however, were three of Chicago’s most popular fashion bloggers; Jess from “Jess & Jill” a blog site devoted to fashions and Fashion events, Christine from “The view from 5ft. 2” a blog that talks about everything from shopping to travel with a spotlight on petites, and Jessica from “Addictions of a Fashion Junkie” a site dedicated to those dedicated to fashion. Each of the bloggers put together an outfit and wore it down the catwalk! Afterwards they shared with us on how and why they created their unique look.

During the event, The Limited was offering several commemorative items, a gold clutch as well as a gold plated bracelet (both were gorgeous). The sales of both helped to raise money for The Limited’s non-for profit partner, Dress for Success; a program that helps women to break into the business world by providing them with professional work clothes but also a support team. Dress for Success has helped more than 700,000 women to date break into the business world and become self sufficient.

Celebrating 50 years with The Limited was quite a treat with delicious appetizers and champagne. The evening was well planned and all of the speakers were very personable. The best part of the evening however was seeing how excited the associates were about the event. It is not everyday that a retail worker gets to meet the CEO of their company! Fab event for a excellent company, here's to another 50 years!! Make sure to check out the Limited online for your holiday shopping!!

-Contributing writer Sarah McClelland Connolly

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