Classic, Contemporary, Chic & A Woman with Class, all elements that designer Shontay Pinder uses when describing her designs. Chicago born & breed this fierce 30 year old haute mama toting a masters degree in psychology, with twin boys-who is a designer by day & college psychology professor by night is working hard at pursuing her dreams and creating her namesake.
Shontay mixes her business savvy experience & knowledge of working for big corporations & non-for-profit's to make her line Shontay Pinder a sensational success.
The designer dubs Marc Jacobs as her ultimate favorite designer for his easy to wear yet fabulous designs. "Designed to make you feel beautiful."
Designing since she was eight years old and taking years of trial & error to find her niche for her brand...In 2008 she started her business and initially was known for designing contemporary dancewear...after much feedback "Much thanks to the Apparel Industry Board Inc, they were crucial to the development and success of my line!" Shontay exclaims.
Shontay expresses knowing what's your thing is crucial in the fashion business: "Don't try to wear and sell urban wear if not your thing. Learning that I have to design what I know people are going to wear. Know your market."
The organizational development and manufacturing is perhaps the most vital element in owning your own fashion business as Shontay learned early on when manufacturing was once a big issue for her.
In addition, learning that location is key to being successful with a downtown loop studio location- Shontay is right in the heart of the hustle & bustle of the city where most fashionistas & working clients feel comfortable to visit. You must also have a presence online as Shontay mentions: "I get a lot of business through email contacts and from clients."
Making designs for women who aim for an effortless yet still looking fabulous style Shontay Pinder is surely making her mark in the Chicago Fashion Industry.
Visit her studio located at 410 South Michigan Ave Chicago, IL 60605
And follow Shontay Pinder on twitter @Shontay_Pinder
By Cha'rron Davis