2016 Chicago Auto Show: What do women really want? (in a car)

2016 Chicago Auto Show: What do women really want? (in a car)

Yesterday was Women's Day at the 2016 Chicago Auto Show, and I served on the #ChicagonistaLIVE panel with ABC7's Janet Davies, The Chicago Auto Show's Jennifer Morand and CleanMPG's Wayne Gerdes, discussing what women want when shopping for a car. You may have heard the stat tossed around that women influence more than 80 percent of all car purchases, but what you may not know is that they also do more research, take more time during the purchase process and focus more on the features than the actual automaker.

To see in the entire panel presentation, check out the YouTube video below, provided by CleanMPG.

CHICAGO TRIBUNE VIDEO

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