One thing I'll say for Kia: They do a phenomenal job with their marketing. Their Chicago Auto Show press conferences are always the best. Their commercials are guaranteed to make you smile. And, while I'm on it, they do a really good job with their press materials. I still have the "Swiss Army Knife" thumb drive that came complete with scissors and a file. Not quite sure how I made it on a plane with that one ... But I digress.
Kia's newest commercial was posted to YouTube on Aug. 22, and already has almost 800K views. I can see why. In my "other life" I talk about social media and what makes content shareable. The answer, most usually, comes down to emotion. Does something inspire you? Make you cry? Hit the outrage button? Or, does it make you laugh out loud? This one hits high on the humor scale. Well done, Kia.
Now, will you share it? If so ... why?