2016 Rio Summer Olympics Kicks Off New Global Crossover - U.S. Deserves 2017 Nissan Kicks - Vehicle News

* * * * * * * * * * * *

Now in its final stretch, the XXXI Olympiad in Rio de Janiero has produced some amazing performances (e.g. Phelps, Manuel, Biles) and some inappropriate antics (e.g. Solo, Lochte)

But also amazing are the logistics of shuttling more than 11,000 athletes and thousands of officials to and from the 34 venues.

This year automaker Nissan, whose LEAF  was snubbed by the London 2012 Organizing Committee, got the nod from the Rio 2016 Organizing Committee, providing some 4,200 vehicles to be driven by 750 Volunteers. (This despite the New York Times asserting complaints of a long wait times for officials.)

Taking marketing one step further, Nissan used the backdrop of the Rio 2016 Olympic Games to kick-off a brand-new subcompact crossover, the 2017 Nissan Kicks . And for the first time in Olympic Games history, 1000 commemorative Rio 2016 tow-tone colored limited edition Nissan Kicks have been offered [exclusively to Brazilians].

So why does "Drive...He Said" give a hoot about a personal crossover so far available for purchase only in Brazil?

1) 2017 Nissan Kicks was jointly designed with Nissan USA's design studio in San Diego;

2) Nissan has announced that the Kicks will eventually by sold in 80 global markets;

3) 2017 Nissan Kicks is hecho in Aguascaliente ("Hot Water"), Mexico where Nissan makes the Versa Note sub-compact hatchback for North America;

4) Nissan's Juke "cute-ute" is due for a restyle; Despite sharing rear boomerang lights & rear-sloping Range Rover Evoque roof, the 2017 Kicks adopts the handsome corporate "U" grille, comes off sporty assertive and is usefully larger;

5) "Kicks" sounds like "Juke"; both connote bodily movement of legs.

There. "Drive...He Said" went ahead and made a prediction. The new Nissan Kicks small crossover deserves to come to North America. Either as a Juke replacement or stablemate.

Type your email address in the box and click the "create subscription" button. My list is completely spam free, and you can opt out at any time.

Leave a comment