Speaking of online videos: One of these days there will be a viral education video out there like Kony 2012, the Internet meme of the moment (and perhaps of all time, says the Atlantic Wire). Don't laugh -- I'm sure there are folks out there trying to create a viral hit about schools as we speak. Your friends will start sending it to you on Facebook with the message "have you seen this? or "check this out!"
Indeed, the ever-enthusiastic Whitney Tilson tells us "we gotta figure out how to get something like this going viral for our issue." Documentaries like Waiting For Superman, Two Million Minutes, Race To Nowhere are long form examples of much the same thing. -- dramatic stories told in a clear way, plus a concrete call to action (share this, write your elected representatives, donate here). The Gates Foundation's Stand Up (2006) and EDIN'08 included similar elements.
But, alas, there are problems with Kony2012 not too dissimilar to the ones we've encountered with education-related advocacy efforts like WFS and Race To Nowhere. In particular are issues of accuracy and context, use of funds, the focus on a relatively minor issue, and the simplistic-minded solutions. Here are some of the articles raising those issues: Kony 2012 Group Responds to Increasing Criticism, Think Twice Before Donating to Kony 2012, How You Should Feel About Kony 2012, Kony 2012 Director Says It's Not About Money.
Not that it really matters, but I find the whole thing a turn-off. The production is so slick, and the look-at-me narrator is so alienating to me (a 20-something Davis Guggenheim), the inaccuracies are so staggering (Kony's long gone from power). But many will argue that my knee-jerk nausea or the inaccuracies or funding issues aren't the issue, really -- that breaking through is all that matters, that something good will come out of this even if it isn't the apprehension of Kony or dramatic improvements in the lives of Ugands. And I have to admit there's something to that argument. Advocacy is messy business. Complacency is a real problem. Hmm. What do you think?
Cross-posted from TWIE