Controversy Over Sexy College Admissions Letter

Opinions are divided about the U of C's attempt to lighten the mood with a somewhat sexy sample college admissions letter.  What do you think?

The essay, comparing the college to an elusive lover, has had a very different effect.

Should admissions dean have sent this essay around or am I too strict? College ConfidentialI'm not against the selection of the student, but I dislike the decision of the Dean of sending this kind of "Essay" to prospective students...kind of romantic (?), a private love story...?
Square Parents Turned Off By Sexxy EssayGawker
The kid who wrote the essay is obviously a genius, and these other kids/parents are insecure and/or jealous about this issue, because he clearly understands what's important.

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