It's horrifying. It's sort of cool. Or both.
This Levi's ad, currently running around the country, wants you to buy
$238 jeans and features a recording of Walt Whitman reciting his own
poem, Pioneers! O Pioneers!, which many of us first learned in school.
You remember the one: "Pioneers! O Pioneers! COME, my tan-faced children,
Follow well in order, get your weapons ready;
Have you your pistols? have you your sharp edged axes? Pioneers! O pioneers! For we cannot tarry here,
We must march my darlings, we must bear the brunt of danger, 5
We, the youthful sinewy races, all the rest on us depend, Pioneers! O pioneers!"
For some reason, this bothers me more than it does hearing a Beatles tune selling a computer or a Rolling Stones song selling a fancy car. What about you?