Posts in category "Storytelling"

New Chicago tourism site uses selfies to tell the story of a Windy City landmark

New Chicago tourism site uses selfies to tell the story of a Windy City landmark
The massive stainless steel sculpture in Millennium Park may be called Cloud Gate, but everyone knows it as The Bean. It’s a Chicago landmark and a beacon for tourists and locals alike. And now The Bean is starring in its own social media campaign. In an effort to “tell the story of the landmark through public... Read more »

A new source for narrative nonfiction storytelling online

A new source for narrative nonfiction storytelling online
As a genre, narrative nonfiction is enjoying newfound popularity online. Interactive features like The New York Times‘ Snow Fall and Tomato Can Blues have proven wildly popular among readers and the press alike. Last year, Fast Company predicted we’d be seeing plenty more narrative multimedia features on digital news sites. Indeed, major magazines the world over have taken a shine to creative nonfiction delivered in... Read more »

Step into Storyboard Cafe, a new community connecting readers and writers online

Step into Storyboard Cafe, a new community connecting readers and writers online
Move over, Goodreads: today marks the launch of Storyboard Cafe, a new Chicago-based online community for readers and writers that aims to improve on the book development process and help readers find great new content online. Founded by tech entrepreneur Kerris Lee with the help of half a dozen developers, writers, and strategists, the concept... Read more »
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Writing fast and furious: Your NaNoWriMo digital survival kit

Writing fast and furious: Your NaNoWriMo digital survival kit
We’re a week into National Novel Writing Month, that breakneck 30-day event in which thousands of aspiring novelists try their hand at penning a 50,000-word book. NaNoWriMo is expected to reach 500,000 participants this year, drawing writers from all over the world. Besides being a fun personal challenge, signing up for NaNoWriMo could result in something... Read more »

Land Rover, Infiniti are the latest auto brands to entertain with online films

Land Rover, Infiniti are the latest auto brands to entertain with online films
Forget everything you think you know about automotive advertising. Gleaming sports cars gliding over hilly country roads, shiny new sedans on abandoned city streets with neon lights flashing firework-like on their hoods…put these images out of your mind. Such ads are ubiquitous, and far too easy to ignore. The modern automotive ad, the one that... Read more »

In honor of All Hallows Read, your guide to scary stories online

In honor of All Hallows Read, your guide to scary stories online
A few years ago, author Neil Gaiman decided the world was lacking in holidays that involve giving books. He proposed a wonderful solution: use Halloween as an excuse to give scary books to family and friends. The resulting tradition is called All Hallows Read. It’s been going strong ever since. There’s no true equivalent of... Read more »
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Horror or humor? 2 very different stories to kick-start your Halloween

Horror or humor? 2 very different stories to kick-start your Halloween
‘Tis the witching season, and that means the media’s overrun with clips, films, and specials related to Halloween. Some of them are pretty innocuous. Others try their darndest to completely freak us out. At the top of that list is horror movies, which have been spooking since the 19th century. From the silent shorts of... Read more »

Literature meets branding in these book-inspired Vines

Call it a modern take on a classic (or six): this week, natural skin care company Burt’s Bees launched a collection of Vines that riff on famous works of literature. Positioning them in its Twitter feed as #6secondclassics, Burt’s Bees is promoting the short videos with copy like, “Hast thou tried our #classic products? Thou... Read more »

Hone your storytelling skills with these digital tools for grown ups

Back in May I posted a collection of digital storytelling tools for kids, sites and apps designed to teach storytelling in creative ways. Being an effective storyteller is an important skill to have – and not just for kids. From grad school students and teachers to bloggers and brand marketers, virtually everyone can benefit from knowing... Read more »
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Social media as art: Creativity goes digital

Social media as art: Creativity goes digital
This week, Tumblr launched Readymade, a theme – or Tumblr blog template – created expressly with the art world in mind. The fruit of a partnership between Tumblr, PR firm Fitz & Co, and theme developer Pixel Union, Readymade aims to give artists, art galleries, and museums a well-suited platform through which to share and promote their... Read more »
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    Tessa Wegert

    Tessa Wegert has been covering digital media and tech trends as a journalist and columnist since 2001. Her articles have appeared in USA Today, Mashable, Ocean Drive Magazine, ClickZ, The Montreal Gazette, and Marketing Magazine.

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