The Cubs' hiring of Theo Epstein is great and exciting news for this White Sox fan. I view it as an important step in bringing an all-city World Series to Chicago for the first time in more than a century. (Of course, the White Sox will have to do their part too.)
A re-invigorated Cubs team, raising them up to the level of the White Sox (or better) would rekindle the dormant interest in a good old fashioned Cubs/Sox rivalry, dormant I say because the Cubs have been an uninteresting match for what happens in the South Side U.S. Cellular Field. (I look for big things also to happen with the Sox with its new manager, Robin Ventura.)
We keep hearing about the flagging public interest in Major League Baseball and the World Series. (Quick: who's ahead in the Series? Can you even name who's playing?) A Red Line series would do more to restart that interest than brining the Dodgers back to Brooklyn (where they should have stayed in the first place).
Go Cubbies. Get as good as the White Sox.