Oh, woe is us! A sign at Wrigley Field

sign.jpg

Depiction of the new Toyota sign planned for the left field stands of Wrigley Field

Well, it didn't take long for some Cubs purists to start ripping the new owners of the Chicago Major League Baseball team a new orifice. 
The sin, as the Tribune reports:


The Chicago Cubs are finalizing a sponsorship agreement with Toyota and its Chicago area dealers that would display a giant logo of the Japanese car company over the left-field bleachers.



Be sure to read the comments posted below the story. You'd have thought that someone had peed on the Ernie Banks statute outside the ballpark. Of course, someone had to douche the White Sox and turn it into a racial jibe: "This is so ghetto - so south side."

It also kicked off a fight over commercial naming rights for the ballpark. One poster feared the  ad would kick off a campaign to sell the naming rights to the ballpark to the highest bidder. Another responded that the ballpark name has already been commercialized, because it is named after a "chewing gum company." Actually, no. It's named after the former owner of the team, and not his company. Just as the White Sox ballpark was named after its owner--Comiskey. But then, you can't expect more from Cubbie fans. 

Along those lines, I especially loved this post: "This is crazy!! I wish the Cubs would build their own Ball Park then they wouldn't have to go through this garbage." Uh, the Cubs already have their own ball park. 

Comments

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  • The perfect combination that can't be criticised - a lousy car at the site of a lousy team.

  • I take it you're a White Sox fan, Mr Byrne? Locating the Toyota logo over the bleachers would be an obscene act. Wrigley Field advertising should remain laid back. Let them go to the south side, where the White Sox more than willing to pimp out their stadium.

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    Chicago Tribune contributing op-ed columnist and author of forthcoming historical novel, "Madness: The War of 1812." Reporter, editor and columnist for Chicago Sun-Times and Chicago Daily News. Freelance writer and editor.

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