(As an aside, Nike's stock was at $84.09 per share when I wrote the first article linked above, on Aug. 16, 2011. After a 2-for-1 split in late-December, shares are trading at over $53 per share today - or $106 per share pre-split - an increase of more than 26 percent.)
Today, the rich got a little richer.
In a ceremony ahead of the Abu Dhabi Golf Championship, Nike announced a $200 million deal with the world's top ranked golfer, Rory McIlroy. The Abu Dhabi Golf Championship, held in in the United Arab Emirates, begins this week.
McIlroy, who will turn 24 in May, joins Tiger Woods in giving Nike Golf the two more recognized names on the tour, making them an even stronger player in the market. Nike also reps 2011 Masters champion Charl Schwartzel, Paul Casey and Nick Watney, as well as Michelle Wie on the women's tour.
It's becoming clear that Nike is taking control of almost the entire sports market in the United States.
And we aren't just talking about the obvious dominance Jordan Brand has on basketball; the Jumpman logo is worn by some of the best and most recognizable athletes in other sports, too. Derek Jeter and CC Sabathia of the Yankees and NASCAR's Denny Hamlin also wear Jumpman.
The addition of McIlroy to their golf stable makes that aspect of their roster even more impressive, but even niche sports are being dominated by the Swoosh.
Nike Swimming reps Amanda Beard, Missy Franklin, Dana Vollmer, Michael Phelps, Ryan Lochte, Chicago's Matt Grevers, Cullen Jones and Ricky Berens, to name a few.
While other brands feel the pinch of a down economy, Nike has continued to add big-time names and cutting-edge products. Indeed, they're just doing everything, and doing it better than anyone else.