The SBJ initially reported the story, and Rovell of CNBC tweeted this morning that NFL owners, meeting in Chicago today, approved a new five-year deal moving uniform and sideline apparel rights for all 32 NFL teams to Nike. Nike has been shut out of the NFL since 2001, when Reebok won the league-wide contract.
Reebok had been paying $25M per season for the exclusive rights to produce official NFL jerseys and apparel.
From The Sports Business Journal:
Without any rights from incumbent Reebok/adidas in the NFL mix, and with Under Armour still having limited rights, Nike would have to be considered a winner, since it would be regaining rights to America's top sports property while its chief rivals are left with either reduced or no rights.