Can Cubs be Guardians of the Galaxy?

Can Cubs be Guardians of the Galaxy?
Can this trio be the Guardians of the Galaxy?

Stop me if you've heard this one before: Wealthy new ownership group takes over beloved franchise steeped in tradition and filled with iconic characters. They make boatloads of money by trying to find as many revenue streams as possible. They also set about creating a long-term vision for the franchise that stresses consistent performance over an extended period of time.

Finally, the franchise makes a decision to use a relatively little-know cast of characters as part of their strategy, pinning a great deal of its future success on them. Fans and critics alike were skeptical upon hearing news of the plan, but eventually came to accept its inevitability. But then, upon seeing the finished product, the rave reviews were nearly unanimous.

So...does that sound familiar to you? Except for the final sentence, it pretty much mirrors what the Cubs have been doing for the past several seasons. However, it's also what Marvel Studios has done. And while the comic giant still has many more movies to make, their recent entry, Guardians of the Galaxy, is my focus today.

When I first heard that Marvel was planning to make a GotG movie, my first thought was "wha...." I mean, there are so many popular characters and storylines to draw from; you could make a boatload of money by just slapping something together and putting it out there (for proof, see Sony's Amazing Spiderman 2).

Why try to essentially start something from scratch with characters only fanboys knew and actors without a proven track record in a carrying a blockbuster (with the possible exception of Zoe Saldana)? After all, they'd done so well paying Robert Downey Jr and Co. hundreds of millions of dollars to put up summer tentpoles.

Make no mistake, Marvel spent plenty on Guardians. The marketing efforts were vast and they took pains to push the characters and make this film something that was still a part of the Marvel Universe, despite being a complete departure from the tone and feel of past films.

And you know what? It worked. I found myself having compassion for the characters, seeing bits of myself in their imperfect and disparate personalities. The dialogue was snappy, filled with biting satire, sarcastic and sardonic humor, and some absolutely brilliant sight gags. I can't remember the last time I had that much fun watching a movie.

I wasn't alone either; my fellow moviegoers actually clapped when the closing credits rolled, something I've only experienced once before (Inglorious Basterds). Guardians of the Galaxy exemplifies what an experience at the movie theater should be; it was highly entertaining and left you wanting more.

So great was its early reception and buzz that Marvel green-lit a sequel prior to the movie's wide release. The studio too, a risk with this picture and it's paying off big time, both in terms of its inevitable box office returns and what it means for the franchise as a whole.

Now, coming back to the Cubs, we're still in the pre-release portion of the analogy. The marketing portion has been there, to be sure, with all the hype surrounding (possible) stars of the future in Kris Bryant, Javier Baez, Jorge Soler, et al. But it remains to be seen whether this group can carry the Cubs into a successful future.

But by all account, these kids are going to be really fun to watch, and I think that's something that we can all agree has been sadly and desperately lacking at Wrigley these past few years. When all is said and done, winning brings the most enjoyment though, and the new iteration of the Chicago Cubs must be successful on the field.

We're starting to get glimpses of the future too, with Arismendy Alcantara forcing the Cubs to keep him in Chicago and Kyle Hendricks looking like he's the real deal as well. In fact, I was able to watch his fantastic outing soon after getting home from my GotG experience.

It's likely that we'll get some more sneak previews coming up in August and September, as Soler and Baez appear to be prime promotion candidates. But a wide release probably won't be scheduled until late April or early May of next year, just prior to summer blockbuster season. Interesting enough, that would line up with the May 1 debut of Avengers: Age of Ultron.

In the meantime, I highly recommend taking in Guardians of the Galaxy this afternoon or evening. And when that's over, you can turn on CSN Chicago to see if the Cubs can provide similar entertainment to last night's beatdown of the Dodgers. I can't guarantee that you'll have fun watching the Cubs, but I'll bet the house that you'll enjoy the movie.

Soon enough, we may be talking about the Cubs' rebuild as a big risk that paid off, paving the way to even bigger success. And that's a movie I'm really looking forward to watching.

@DEvanAltman

Thanks for reading; if you enjoyed it, please share with others.  And if you'd like to be updated on my future posts, and those from the rest of the Cubs Insider team, you can subscribe below.

Type your email address in the box and click the "create subscription" button. My list is completely spam free, and you can opt out at any time.

And be sure to like Cubs Insider on Facebook. You can also submit to reddit

Filed under: Uncategorized

Comments

Leave a comment
  • Unlike Marvel, Disney didn't buy the Cubs, and there would be the question whether there would be a conflict of interest being in the same ownesrhip group as ESPN.

    Also, the cast of Guardians isn't that unknown, even Yeyah on Jimmy Kimmel knew "Van" Diesel, and most followers of wrestling know Dave Bautista.

    Jimmy Kimmel also shows that this works basically only with cross promotion. Going back to the Disney example, is Baez going to cook something on The Chew or Windy City Live or give a tour of the George Lucas Museum on the Live Well Network?

  • fb_avatar
    In reply to jack:

    Chris Pratt was known too, as was Bradley Cooper. But Pratt was best known to wide audiences as the voice of the main character in The Lego Movie; Cooper and Diesel were voice actors in GOTG, and Bautista isn't an action staple.

    The point is that all of the actors and voice talent in GOTG are known quantities, but none is a proven cornerstone of a franchise. I think the analogy of taking a risky approach still stands, with the obvious (and noted) differences.

  • In reply to Evan Altman:

    We actually just watched Lego Movie the other night. Daughter liked it, and we loved it...so much we watched it again without her. Now my daughter wants me to sing "EVERYTHING IS AWESOME" to her before bed.

  • fb_avatar
    In reply to Ryan Davis:

    Yeah, saw that when it came out and immediately bought the DVD.

Leave a comment