The Cubs have been around in one form or another since 1876, so they've naturally had many different logos over the course of time. But the current primary logo has been in place since 1979, the longest the organization has ever gone without a facelift. I stand firmly in the "if it ain't broke, don't fix it" camp, so I am in favor of keeping things the way they are.
That's not to say I'm against throwbacks (one of my most prized possessions is a Ryne Sandberg '84 road jersey) and the occasional alternate uniform or logo, only that I don't want to see change just for the sake of changing. But that's exactly what the folks at DesignCrowd, an online marketplace for crowdsourced design work, had in mind when they put together a contest to reimagine the Cubs logo.
Naturally, a contest of this nature is going to draw participants from all parts of the globe and all walks of life, some (or maybe all) of whom aren't really familiar with the traditions and history of the Cubs -- a fact that would help to explain the preponderance of Clark images present in the entries. Either that, or they are familiar and they're trolling.
So while I personally don't care to see the logo changed and I really don't care for a lot of the ideas you'll see below, I can appreciate the creativity that went into some of them. I should note that this contest is not promoted or endorsed by the Cubs organization or MLB; it was simply meant to be a fun show of creativity surrounding one of baseball's most well-known brands. As such, there's no need to shake your fist at either Crane Kenney or Bud Selig.
You know, on second thought, go ahead and shake your fist at the newly-extended president of business operations; I'm actually doing it right now. In fact, every time someone reads this, I'll gesticulate to express my displeasure with his handling of all things related to Cubs business. But I'm sure the clean, classic logo's not something even Crane Kenney could mess up, right? I'll keep my fingers crossed just in case.
I have ordered the images according to personal preference, but I'm interested to hear which, if any, you like and which creation you believe won the DesignCrowd contest. Do you have a favorite Cubs logo, past or present, and do you think the Cubs should try to change things up or stick with what they've got? Please feel free to tweet me and share your thoughts in the comments.
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