I have to admit, I’m a bit weary of updating this Cubs/Rooftops saga.
Yet, I suppose it is necessary. I had reported earlier that the Cubs were considering erecting a huge Budwieser ad in right field. This is a real thing, I'm told, and would work along with the Cubs' new $140 million deal with Bud.
This potential ad would actually be in the form of a giant Bud Bottle structure (see above picture of AT&T Park in San Francisco for reference). I wasn’t sure at the time if this scenario was just being leaked out as a scare tactic to bring the Miller Lite building owners back to the table, but I hear today that this ad is indeed a real possibility.
The Cubs have been involved in ongoing negotiations with the owner of the building the Miller Lite signage currently adorns. That signage was to be converted into a Budweiser ad, which would have required some concessions from both sides. Apparently things are not moving along so well, so the Cubs are prepared to move forward in their own direction.
I had to ask if it would be kosher to put up such a structure, but, at this point, there doesn’t seem to be any concern on that front.
"This is a baseball park we are talking about here", Says a source.
My earlier post also talked about the fact that Tom Ricketts was in negotations to buy out one of the rooftop buildings on Waveland Ave. but there doesn’t seem to be as much traction there as originally thought. The sides appear to be too far apart on the overall value, so it seems the Cubs may be ready to move forward, even without the promise that will be no further litigation involving that particular rooftop business.
On a side note, my sources keep telling me Alderman Patrick J. O’Connor has been very valuable during these recent negotiations. Better known as “City Hall Santa," O'Connor is considered to be a top assistant to Mayor Rham Emanuel. He has been an Alderman in Chicago’s City Council, representing the 40th Ward on the North Side of the city since he was first elected in 1983 at age 28.
There seems to have been a surge of optimism and positivity since O'Connor took a lead in the negotiations. Let's hope that carries beyond the dealings with the rooftops and into the Cubs season as well.
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