You may have read that the CTA has lots of haters on Twitter because it doesn't really engage much with its followers. The CTA admittedly uses its Twitter channel to give riders service information such as bus reroutes or train line delays.
But it really wouldn't take much to give a little more and interact with its followers. And the good news is there are some other transit systems that the CTA could emulate.
For instance, here's a tweet from San Francisco's BART system about how it helped a homeless veteran.
— SFBART (@SFBART) February 18, 2015
Also from BART, here's a tweet with video about a couple who found love on the "Love Train."
We love hearing from couples who met on BART. Watch Love Train 2015 http://t.co/DjpFKmID9h
— SFBART (@SFBART) February 10, 2015
In our nation's capitol, the Metro Twitter feed offers followers "free swag" and the chance to win a mini-articulated bus.
— @wmata (@wmata) January 31, 2015
The Metro Twitter feed also regularly posts photos of offenders from surveillance cameras and reports when arrests are made.
And when a new CEO was named, the Metro Twitter feed helpfully provides a pronunciation guide for his name.
For our broadcast friends, "Requa" is pronounced REE-quah.
— @wmata (@wmata) January 8, 2015
There are plenty of tweets from CTA riders wondering about delays or complaining about heat or lack of it.
— SB (@sandyjbyko) February 19, 2015
All the CTA would have to do in this instance is reply to SB, "Thanks for the info. We'll look into it."
It's really not that hard.
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