On the same day last week that the RTA announced the dire news that the Chicago area's three transit agencies need more than $36 billion over the next 10 years in capital improvements, the RTA launched a multi-year marketing campaign to improve public awareness and perception of public transportation, and to attract new transit riders.
The "Ride On" campaign highlights the benefits of using public transit, and features humorous ads about the convenience of public transportation to encourage first-time and non-regular riders to “Ride On.”
The ads in the campaign will be seen on cable television, online and on digital billboards throughout the region over a two-and-a-half-year period.
I think they are pretty effective, actually. Here's another one:
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