The CTA just keeps shooting itself in the foot on the whole Ventra deal.
First, we learned that there will be a 50-cent fee for a one-time use fare card on CTA trains when Ventra is rolled out.
Then we find out about a slew of fees to be charged for those who decide to use the Ventra as a debit card.
And it wasn't the CTA who told us about these extra fees. It was the media.
It would have been so easy and so much smarter for the CTA to just lay out all these fees when it first announced the whole Ventra venture. Instead, it finds itself embroiled in a PR nightmare. The CTA definitely needs more transparency on this whole deal.
Here are some of the fees riders face if they want to use the Ventra card as a debit card, according to the Tribune story:
- A $2.95 "Reload on Internet'' fee every time a Ventra card holder adds money to the debit card using a personal credit card.
- A $1.50 fee to withdraw cash from an ATM.
- A $6 "Balance Refund Fee'' to close your Ventra account and get a check in the mail for any remaining money on your account.
See the Tribune graphic for more details on fees.