As if advertisers don't have enough ways to attract a transit rider's eye, they've found a new method on Tokyo subways.
And riders have to help. (Again, as if....)
Hand straps on Tokyo rail cars can send advertising and coupons to a commuter's smartphone when touched. A small box called Strappy above the strap handle "contains a reader for FeliCa, a near-field communications standard in Japan used in contactless smart cards like Pasmo, the Tokyo subway's rechargeable card," according to CNet.com.
That's all we need is for the CTA to team up with its contactless smart card vendor on this gizmo in our rail cars.