With the RTA board poised today to cut $35 million from CTA's budget, now's a great time for ideas on generating non-fare revenues.
So, look no further than New York City, where the Metropolitan Transportation Authority board approved a $4 million deal to sell naming rights for the Atlantic Avenue-Pacific Street subway station in Brooklyn. And soon it will adding Barclays to the name, after the London-based bank. It's the second busiest subway station in Brooklyn, serving more than 10 million passengers annually.
How about we suggest some naming ideas for our friends at the CTA. Here's a start; add yours in comments:
- Belmont LifeLube station.
- 18th Street Blick station.
- Clark/Division Viagra stop.
- Diversey Starbucks stop.
- Addison Axe station.
On a serious note, this idea does have potential. But we may need to expand the scale to include the entire rail line to get revenue close to the $4 million the MTA got for just one station. Also, any ideas on bus routes?