CTA I-Go smart card earns Chicago Fast Cities nod

The I-Go and CTA smart card partnership was given a big thumbs up this month by Fast Company magazine as "almost too simple":

The Smart Card is Chicago-based nonprofit I-Go Car Sharing's idea to extend
public transportation to include public cars. According to a recent study, most
cars in Chicago -- Fast Company's 2008
City of the Year
-- sit parked 95% of the time. "We have to make better use
of our assets," says I-Go CEO Sharon Feigon. "We want to integrate the
public-transit systems and car sharing any way we can, and sharing one card is a
good way to demonstrate that these different ideas are linked."

Meanwhile, the CTA also is expanding its partnership with Zipcar, an I-Go competitor. It is adding cars to four more CTA locations -- one on the Brown Line and three on the Blue Line. Details here.

This is good public policy, and great for the environment.

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