JP over at The Sixth Ward Blog discussed this last week via a story at Curbed Chicago. It was a question I discussed a while back. It appears that CTA has decided that the stations with the highest ridership have the potential to become cash registers. The partnership with Apple at the North Ave./Clybourn station has worked out well. The 79th State Street Red Line stop has over 100,000 set of eyes passing there daily and could potentially become just as successful.
Current 6th Ward Alderman Roderick Sawyer has made transit based economic development a major focus of his administration as the 6th ward currently includes four red line stops 69th, 79th, 87th and 95th. The CTA stated earlier that they did not have any funding mechanism available to support economic development surrounding these stops. So will this become the mechamism the CTA will use to fund economic development on the Southern end of the red line? More importantly how much are the naming rights worth?