Dinner With Chicago's Hottest Names...on Campbell's!

Campbell has a very cool take on a product launch happening this week.

To introduce the new Campbell’s Go™ line of soups – an “uncanned” approach to break free of the brand’s stereotypes for a younger generation –  Campbell’s Go is hosting Communal Tables this Thursday, November 15 at Floating World Gallery, 1925 North Halsted Street.

Millennials (those aged 18 – 34) are invited to join one of five different (free) tables of tastings and talks throughout the day hosted by local influencers, including Chicago Sun-Times’ Splash Editor Susanna Negovan, Second City’s Katie Rich, eDrop Off Founder Corri McFadden, jazz musician Milton Suggs and The Exports’ lead singer Archie Powell. Anyone interested in having a seat at the table can simply email campbellsgo@campbellsoup.com.

The Communal Tables events are not meant to be a focus group. Rather, an authentic experience for consumers (just looking for those 18 -34, no need for a “leader”) to enjoy two things the brand has found they love – great discussion and food. The participating influencers will each host one table and discussion (on anything, everything- mostly related with their subject matter so fashion, humor, music, etc.) – with the six new Campbell’s Go soups sampled as the “facilitator” for the gathering.

Love the innovative spin on this and everyone benefits! Great way to get some unique face-time with industry leaders in Chicago.

Updated photo gallery with pictures from the event.

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