Have you seen the reusable cup being sold at Starbucks? You likely have. According to a poll by YouGov (a British company) 28% of Americans have purchased this item. I'm shocked by this. Not because it's not a good idea. But because that seems like an incredibly big number.
I'm not one of them. There is no way this would work for me and, I suspect, many of my suburban friends may be in the same boat.
I have about 15 travel mugs. Pretty ones. Solid ones. One with built-in coasters. Some with handles. Some even from Starbucks. Some are in my car. Some in the kitchen. Some in a box. Some in an office. Some were free. Some are from 2001.
As noted in the press, the concern is that well-intentioned, environmentally-mindful people are going to forget their Starbucks reusable cup when they go to to Starbucks like the way we forget our reusable shopping bags. I know some of you are the diehards who always have them on hand. You'll do great with the reusable cup. But not me. Not only am I likely to forget mine, I will likely not have it washed.
So, here's what I think. Starbucks needs to offer complimentary cup washes at their suburban chains. In all likelihood, coffee for us burb people is consumed in the car. I may then leave the cup in the car. I will not be astute enough to actually bring the cup into the house with all the stuff - computer, dinner, groceries, purse, diaper bag, mail, kid, whatever - I carry in. I will then return to the car with the plan to get coffee. I will then see dirty cup in the cup holder and swear quietly knowing it is dirty. I will not return to the kitchen to wash it. I will then either buy a coffee in a paper cup or, better yet, another reusable cup thinking the problem is that I don't have enough of them.
Okay, Starbucks, you are a genius. You've got me. Plus, my apologies to the poor baristas who I suggested should clean out the cups that have been in people's cars for over 72 hours. I know better, friends.
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