A hangover cure that made me feel better this morning

For the first time today, I watched a pop-up ad all the way through to the end. It was the best start to my day, I laughed and felt so much better even though I hadn't even finished my first coffee. Which is pretty appropriate given the ad was for something called 'Never Too Hungover' with a tagline 'Feel great tomorrow'. And I didn't even have a hangover.

Sick personYou can watch the ad here but you can probably guess the product is jet fuel packed with vitamins, all working to take away those nasty next-day nuisances. I never even knew that Gotu Kola actually exists - when I've heard it mentioned before, I assumed it was 'go-to cola' as in your preferred soda. You could also just watch the ad as an alternative hangover cure  - it's so darn perky, it might just do the trick. Although the pop, pop noises might be your downfall - literally.

I haven't tried this product and honestly don't intend to. Note the word 'intend' - who's to say that a bit further on this month, it might seem like a good idea to have a few bottles at the back of the cupboard. The bottom line is I have no idea if it works.

But it made me feel so much better to know that out there somewhere, there may be a product that makes 'multi-talented celebrity and entrepreneur' Paris Hilton wake up feeling like a boss, a product that could mean 'no more excuses to miss an early work-out from now on'.  My virtual trainer will be so pleased.

And then there's that thing called work. According to a recently released study from the Centers for Disease Control and Prevention (CDC), excessive drinking cost the US $249 billion in 2010, up dramatically from $223.5 billion in 2006. Most of this total came from reduced productivity at work, together with crime and the costs of treating people for alcohol-related health problems.

Here in Chicago, there's another alternative to Never Too Hungover (if it works), fried breakfasts, hair of the dog, re-hydration or rolling in the snow stark naked (OK, so I made that one up but feel free to give it a go. Although if you do, you're probably just still drunk).

As a hangover cure, this alternative could turn out to be more costly than your actual night out. But the success of IV clinics proves some people appear happy to pay through the nose to feel better through the arm. Amongst its various services, IVme has a $149 Hangover treatment ($129 if no oxygen) while the IV Doc mobile service has a detox treatment for 'a few too many cocktails' at $219.

Both have online scheduling so you can actually pre-book your hangover cure. Or does that take away some of the fun of the night before? Oh, and IV Doc does gift cards - perfect for the holiday season.

Joking apart, 'tis indeed the time to be merry but please be merry in due measure (ie drink responsibly). And unlike the dictionary, driving should never come after drinking.

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  • "Here in Chicago, there's another alternative to Never Too Hungover (if it works), fried breakfasts..." You explained why a normal reaction after staying up to 4 a.m. is to get [some simulation of] steak and eggs at a greasy diner.

    Other than that, I still don't regret using AdBlock.

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