Español is the new recruiting tool for colleges and universities

Several colleges and universities have a new recruiting tool to reach Hispanic students and their families.

This includes translating their Web sites into Spanish and offering recruitment sessions or financial aid information en español.

Bryn Mawr College, a liberal arts college near Philadelphia, recently launched a Spanish-language version of its Web site, according to an Associated Press story. Smith College, Wesleyan University and the University of Texas-El Paso also have information on their Web sites in Spanish.

And the University of Pennsylvania is offering admissions sessions and financial aid information in Spanish.


I also found that the University of Illinois extension program has a Web site in Spanish.

Now I know this will upset the English-only crowd.

But I think it's a great move on the part of these educational institutions. And I hope more colleges and universities will follow suit.

Why not?

Most schools put resources into recruiting foreign students especially at the graduate level.

They also should be concerned about increasing Latino diversity on their campuses.

Hispanics are now 15 percent of the U.S. population and are projected to be almost 30 percent by 2050, according to the U.S. Census.

Investing in education is critical for the Hispanic community. Hispanics earn only 6 percent of all bachelor's degrees, according to the American Council on Education.

This is significantly less than whites, blacks and Asians.

Now clearly Hispanic students recruited by these schools do speak English and are most likely bilingual.

But providing college information in Spanish may be useful to their parents sending their children away to college for the first time.

They realize that they aren't just recruiting students but also need to reach their families.

So I say más español por favor.


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  • This is an excellent idea to help parents make informed decisions.

  • In reply to FernandoDiaz:

    Nice post Teresa. We account for only 6% of all bachelors degrees? WOW! That is depressing.

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