Other than a few hiccups on notifying customers about flight delays, I've been a big fan of Southwest Airlines. This past spring they changed their rewards program to a points system from the what it used to be which was flight credits. I don't like it, but whatever. It's still better than other airlines and your bags still fly free. Having to board like cattle is a small price to pay for their good service and relatively cheap fares.
All that said, I recently got a call from someone hoping for a class action suit against Southwest for what they felt was a "scam against their customers." This caller advised that at the end of the month, if you have drink tickets from their old system, they will expire.
For me, it's not a huge deal; other than my bachelor party many moons ago, I don't think I've ever had more than 1-2 drinks on SWA. And I'm not a big flight drinker anyway as it gives me a headache.
I told the caller I don't think it's a case because the coupons clearly state they can be canceled at any time. While Southwest appears to be okay legally, I think they are going to get a ton of backlash about this though for the simple reason that it's been horribly publicized. I predict that come September and October, their perky flight attendants will be explaining over and over that the old drink tickets are no good and you are going to have to pay for that beer if you want it.
I don't see how this ends well for Southwest as what they'll save in booze will probably not come close to what they'll lose in customer morale. When they switched their points system, it didn't take anything away. People love free and won't be thrilled about this.
So if you have any free drinks coming, you better get a flight in over the next week and if you do, make it a long one so you can booze it up till your heart's content.
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