Facebook fan pages. No other social media platform has the ability to drive traffic to your site like Facebook does, and yet so few people manage their Facebook fan pages effectively. With that in mind, here are four things you can do to up your Facebook fan page numbers, increase traffic to your site, and strut around knowing you've got this thing all figured out.
Make sure you fill out your page properly:
Facebook has spent a ton of time making pages as easy and intuitive as possible, so there's really no reason to leave anything blank. Make sure you have a (non-pixelated!) cover photo and profile photo. Anything less screams "UNPROFESSIONAL!" at followers the minute they click on your page.
Fill out all the information about your site. Make sure your site's url is easily visible to your followers without having to go into your "about" section.
Finally, once you hit 25 likes, make sure you have a vanity url.
Pay attention to your content:
Don't allow your Facebook page to devolve into a link dump of your own work. Sure, you want to use your Facebook page to drive traffic to your site, but you also want your page to be continually interesting. This may come as a shock, but no one wants to talk to someone who only talks about themselves. Of course, no one will tell you this, they'll just unlike or hide your page.
So mix it up. Share all kinds of content: some of your own posts, posts from other sources that your followers might like, funny memes, photographs, image galleries, poll questions, videos, etc. The possibilities are endless.
Keep i n mind that a huge percentage of your followers (maybe even more than 50%) are viewing your page on their smartphone or tablet, so give them plenty of mobile-friendly content: vibrant photos, yes/no questions, short status updates. Anything short and sweet and to the point. If readers have to click to"see more," your content is not mobile-friendly.
Finally, remember the most important content rule of all: Always give your Facebook fan page followers something of value. Every post on your fan page should seek to solve a problem, educate your readers, or entertain your followers.
SEE: Solve. Educate. Entertain.
Network & Leverage Other Social Networks:
If you're one of those people who is uncomfortable tooting their own horn, you'll need to get over that real quick. When it comes to internet traffic, it's eat or be eaten. The people who have the most success as generally those who aren't afraid to self-promote, and who are able to do it in a manner that isn't over-the-top or annoying. Here are some quick tips for upping your Facebook fan page likes in a non-obnoxious manner:
- Put out a call for new "likes" on a another social media platform (twitter, a blog, etc) once a week. If it makes you feel better, you can make fun of yourself for asking. "It's that time of the week when I beg for Facebook likes!"
- Put a Facebook "like box" right on your blog. This handy little widget let's people like your Facebook fan page without having to leave your website to do so.
- Put a standard plea for "likes" at the bottom of each blog post. "If you like this post, please make sure you go like my Facebook fan page, too!" And make sure to include a link. If you don't hold readers' hands and walk them over to your Facebook "like" button, they won't do it.
- Don't underestimate the power of sharing. Ask people to share your posts on their social media networks. Sharing leads to reading, and reading leads to "liking." It's science.
- Tag and acknowledge other sites on your Facebook fan page.
- "Like" other Facebook fan pages, even those that are competition (it's good form to "like" back).
- Thank other Facebook fan pages that share your work and share theirs in return.
Always remember: When it comes to blogging and social media, generosity is currency.
Keep Search Engine Optimization in Mind:
Social media is like study hall: It's fun, it's free-form, and everyone wants to be a part of it. SEO is more like advanced calculus: no one wants any part of it, but you're forced to take it anyway. So here's the bottom line: if you can keep some of these things in mind when you're managing your Facebook fan page, it can only help you. Google does crawl Facebook, and you need to be thinking in terms of the placement of keywords/keyphrases there, just like you do on your blog posts.
Here are some things to keep in mind:
- Google gives the first word in your Facebook status the most weight. Sounds look a good place to stick a keyword to me.
- To optimize your posts for local search (Google+ Local), make sure you've included an address and phone number in your "about" section. Google gives more street cred to Facebook fan pages with specific information in their "about"section.
- Use your "about" section wisely. To compare Facebook fan pages to Yoast, your Facebook fan page title is your SEO title and your "about" box is your meta description for the page.
- Link from your blog to your fan page and from your fan page to your blog. You'll get backlink credit for both from Google.
- The first 18 characters of your Facebook status are used as your meta description for that particular post. Choose them wisely.