It's very important that you add the "Subscribe by Email" widget at the bottom of every post you create. It gives your readers an easy way to provide an email address that will get them to return to your blog whenever you publish a new post.
The HTML must go in the "text" tab of your text editor for it to work. This is the part that accepts HTML. Below in bold is the code you must use with suggested language that you're more than welcome to update to suit your personality.
<strong>Type your email address in the box and click the "create subscription" button. My list is completely spam free, and you can opt out at any time.</strong>
<li><input id="subscription_email" style="width: 50%;" type="text" maxlength="50" name="subscription_email" value="ex: email@example.com" onfocus="this.value='';" /></li>
<li><input style="width: 50%;" onclick="SubscribeByEmailCreate();" type="button" name="create_subscription" value="Create Subscription" /></li>
That's all there is to it. And if you did it right, it will look like this:
Type your email address in the box and click the "create subscription" button. My list is completely spam free, and you can opt out at any time.