Why does Facebook mistake me for a Blackhawks fan?

Why does Facebook mistake me for a Blackhawks fan?
Tuukka Rask and the Boston Bruins. Flickr/cerebusfangirl

With the Stanley Cup underway, I've been left scratching my head why I've been getting bombarded over the past week with so many Facebook ads about the Chicago Blackhawks.

Given Facebook's market value of $55 billion, shouldn't it be "smart" enough to see from many of my posts that as a Bostonian I'm rooting for the Bruins?

I'm not sure if it's laziness in the algorithm -- which is only built in a way that recognizes my location, rather than my sports affinities -- or a lack of sophistication, but it fits my definition of spam...

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Tags: Facebook

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