is 24-3 as the NIU Huskies’ starting quarterback in two seasons, including a 12-1 mark in 2013. He has one game remaining as he will lead NIU into the 2013 San Diego County Credit Union Poinsettia Bowl against Utah State on December 26, 2013.
But first, it's off to New York City for the bright lights and big stage of the Heisman trophy presentation. Yes, Jordan Lynch has brought Mid-Major Northern Illinois to the national media stage twice. The first time was last year when he quarterbacked the Huskies to a MAC Championship and a BCS Bowl appearance. Where they were utterly destroyed by Florida State in the Orange Bowl. FSU should win over NIU by a healthy margin again on Saturday night, as Seminoles QB Jameis Winston will slaughter everyone. Jordan Lynch is the first Huskie player to be selected as a finalist for the trophy, but he won't win. He might not even finish second either...
University has launched a Heisman Trophy campaign for their quarterback Jordan Lynch at JordanLynchfor6.com
, with a Twitter
page (Jordan Lynch for 6)
, a web series (“Lunch with Lynch”) and more.
The Huskies, coming off an Orange Bowl appearance, the first ever BCS bid for the MAC, are utilizing social media, new media, and of course, good old print, television and radio too. In 2013, that’s mandatory for even getting noticed. You need the power of both local and national media, in all it’s forms.
And it helps to provide some interesting swag too.
Of course, it isn’t only about winning the trophy. It’s a marketing device for the school; and the league. And it increases the player’s NFL Draft
stock. Yes, I know that previous sentence sounds exactly like that famous scene in the 1993 classic college football
movie “The Program.” When the school told ESU Timberwolves
quarterback Joe Kane:
“I think both you and the school are best served with a straight-forward Heisman campaign. As long as you can back it up on the field. And we don’t doubt that, because Kane is Able.”
“It helps to get our name out there to the nation,” Jordan Lynch said NIU Huskies Chicago Media Day.
“It’s good for Northern Illinois and the Mid-American Conference.”...