Study: Bears "most engaging" NFL team on social media
While the Dallas Cowboys clearly win the NFL’s popularity contest, the team’s fame doesn’t translate in to fan engagement. Unmetric gathered data in terms of Likes, Comments, Shares and Impressions to determine average engagement for each of the NFL’s 32 teams. The Chicago Bears are the league’s most engaging, with an average engagement score of 320. The Ravens, Packers, Cowboys and Texans round out the top five as the most engaging teams on Facebook...