Twitter is the new AP. By that I mean Associated Press, not Adrian Peterson. Everything breaks there first; because it’s so easy. Press releases by contrast are well-crafted, full page statements that convey a highly controlled message to the masses. However, by the time most get sent out to a given team’s media mailing list/posted on their website, the news has already been out for some time. Boston Celtics Interactive Media Director Peter Stringer made the statement that “the sports press release is dead” during his SES Chicago presentation this week. He was one of four panelists for the “Social Media and Sports” presentation at the Search Engine Strategies conference here in The Chi. He was joined on the panel by San Francisco Giants Social Media Director Bryan Srabian and Chicago White Sox VP of Communications Scott Reifert. It was moderated by Jamie Trecker, Senior Writer, Fox Sports and Fox Soccer Channel....